Vision and Values

Expansion is an integral part of JYSK's strategy. As we entered the new millennium, effective procedures and employee satisfaction became equally important to this strategy. Our values are summed up in three words and remind all JYSK employees of how we can keep giving our customers great offers.


 Tradesman
Service minded, cost conscious, reliable, goal-oriented and professional.

Colleague
Helpful, mutal respect, flexible, open, honest and straight forward, positive

Corporate Spirit
Committed, loyal , cooperative, obligation to challenge (the right to speak up), JYSK ambassador.

Vision for the JYSK Group

We want to be the European market leaders in all articles for:

  • The bedroom
  • The bathroom
  • The living room
  • The window
  • The patio

Goals for the Nordic Division:

Expanding the capacities of the JYSK Nordic countries making them leaders in the retail industry in terms of sales. This will also contribute to the continuous expansion of JYSK in Europe.


JYSK's Focus Areas

We want to attract and maintain professional, committed employees and focus on good tradesmanship in all parts of the company.