Quality-for-less

Through his chain of bed linen stores, Lars Larsen intended to sell quality products cheaper than his competitors. Buying in bulk and expanding was the strategy – to the benefit of the customers. This was, and still is, the key to the success of JYSK and has resulted in a unique company culture. At JYSK we’re plain-speaking, straightforward and down-to-earth in our interaction with our colleagues and also when dealing with our customers.

Goods and Customers are the Centre of Everything

At the heart of our business you will find our many great offers and, of course, our customers. Our concept is straight-forward: We buy our products in bulk and pass on the savings to our customers.

JYSK World-Wide

From the very beginning Mr. Larsen wanted JYSK to become a market leader. Since 1979, JYSK has evolved into an international organisation with 14.000 staff, stores in most European countries, the Middle East and Canada and a turnover of DKK 14 bn+.

Timeline:

2008
29 May the first franchise store opens in Macedonia in the town of Tetovo.
10 April the first two stores opens in Slovenia in the towns of Murska Sobota and Brezice.
4 April the first two stores opens in Great Britain in the towns of Mansfield and Lincoln.

2007
The first JYSK franchise store opens in Romania in Oradea.
The first JYSK store opens in France in Corbeil-Essonnes.
The first JYSK franchise store opens in Dubai.
The first JYSK franchise store opens in Albania in the capital, Tirana.

2006
The first two JYSK stores open in the cities of Baar and Bülach in Switzerland.
The first four JYSK stores open on the same day in the cities of Arnhem, Zoetermeer, Heerhugoward and Lelystad in the Netherlands.
The first JYSK store opens in Slovakia in Trenčín.

2005
The first JYSK store opens in the city of Budapest in Hungary.
The first JYSK franchise store in the city of Kiev in the Ukraine.
The first JYSK franchise store in the city of Moscow in Russia.
The first JYSK franchise store in the city of Plovdiv in Bulgaria.
On the first of September, JYSK store number 1000 opens in the city of Dingolfing, Germany.

2004
JYSK celebrates its 25th anniversary.
The first JYSK franchise store opens in Kosovo.

2003
The first JYSK store opens in the city of Prague in the Czech Republic.

2002
The stores in Norway change name to JYSK.
The first JYSK franchise store opens in Estonia.

2001
The stores in Denmark, Sweden and Finland change name to JYSK.
The first JYSK franchise store opens in Lithuania.

2000
The first JYSK store opens in the city of Gdansk in Poland.
The first Dänisches Bettenlager store opens in the city of Vöcklabruck in Austria.

1996
The first JYSK franchise store opens in Coquitlam, BC, Canada.
The first JYSK franchise store opens in Latvia.

1995
The first JYSK Vuodevarasto store opens in the city of Turko in Finland.

1992
The first JYSK Bed 'n' Linen store opens in the US.

1991
The first JYSK Bäddlager store opens in the city of Malmö in Sweden.

1989
The first Norsk Sengetøjslager store opens in the city of Stavanger in Norway.

1988
The first JYSK franchise store opens in Iceland.

1986
The first Jysk franchise store opens on the Faeroe Islands.

1984
The first Dänishes Bettenlager store opens in Germany.
The first JYSK franchise store opens in Greenland.

1979
The first JYSK Sengetøjslager store opens in Aarhus, Denmark. The store is still located in the exact same spot.